For all the tech geeks, the news that Samsung is working on its next S9 won’t be anything new. Today, as we talk, the news has arrived that Samsung will be launching 3 different versions of its S9. Unlike the conventional 2 models of a normal phone and a plus model smartphone, the third S9 variant by the smartphone brand will be termed as the S9 mini version.
It has been rumored that Galaxy S9 mini would be available in a screen aspect ration of 5-inch. The screen will be OLED with curved edges and the distinguishable bezel-free screen which is termed as the infinity display. In recent years, Samsung has tried to keep the size of its phone to an optimal level. While Apple introduces iPhone Plus variants, Samsung has kept its phone series to a very minimal screen size. Samsung focuses its larger screen phones in the Note series where the last Note 8 was embedded with a high-quality 6.3-inch display with perfect infinity display and a longitudinal based screen.
The surprising and value proposition of this mini S9 would be the bezel-free screen fitted within the aspect ratio of just less than 5-inches. It must be kept in mind that these rumors have been based on inside news from unknown sources. In the past, there have been hearsays regarding Samsung’s plan to produce mini versions of its former S7 and S8 phones but they turned out to be baseless news.
It is surprising to see how companies are aiming to enter new markets for customers with low affordability range. The recent high-end flagship phones by Samsung have been priced at a premium and target a very specific customer segment. While Apple continues to maintain its brand as a company that produces phones only for a specific facet of the society, Samsung had always been very diversified with its approach regarding target market and segmentation.
There are grounds for Samsung’s consideration to design and produce a mini version of its upcoming smartphones. The smartphone market has been experiencing a maturity stage in its product cycle because the majority of mobile users own a smartphone and are least likely to switch to high-end smartphones if they are highly priced.