Apple’s Apology

Finally, Apple came out in its defense and accepted its mistake by issuing an official statement regarding the deliberate slowing down of older versions on iPhones. The catch here isn’t the apology but rather the way, Apple tries to transfer the blame from its shoulders to those of consumers. The company stated that the older versions of iPhones have batteries that get weak with time and that is a major reason why phones have slowed down.

Apple has finally decided to make battery replacements for out-of-warranty iPhones cheaper than ever. Though this procedure won’t be free, the users will be expected to pay certain costs related to the battery which amount to $29 instead of the conventional battery change charges of $79.

The measures came as a result of its issues and weaknesses related to policy-making which had no clauses regarding the battery problems concerning the length of phone’s use. Before providing updates for the iPhones 6 or further versions, the company did not mention that these software alterations to iOS 10.2.1 would cause hardware issues for the users.

Apple ends the letter with the following sentences,

our customers’ trust means everything to us. We will never stop working to earn and maintain it. We are able to do the work we love only because of your faith and support — and we will never forget that or take it for granted,

When we study the Apple’s apology thoroughly, it is evident that the company is trying to implicitly tell that the batteries of older iPhones are not tested or kept into consideration when new software updates are devised. Apple does not bear any responsibility for the misbehavior of its chemically aged batteries that don’t follow the latest versions of the iPhones. We are sure that Apple would have never taken the steps it took for today if lawsuits had not been filed against the company and its deteriorating quality products.

In recent times, there have been examples that tech giants have openly exploited the interests of consumers and had only complied with the public’s terms in case of lawsuits or threatened bad media publicity. Same goes for Apple, which has never kept the consumer interest above its corporate interest.

The entire apology can be read in the link below:

www.apple.com/iphone-battery-and-performance/