Today, Xiaomi announced that they expanding into western Europe with two devices.The handsets Xiaomi mi a1 and Xiaomi mi mix 2 will be released in Spain, where they will go on to sale later this month. The headsets were revealed at an event held at Madrid. The Mi A1 will be priced in Spain at €229, which converts to $265 USD at current exchange rates. The Mi Mix 2, with its edge-to-edge screen, will be priced at €499. That works out to $577 USD.Both the phone will be available online and in two new stores that will be opened in Madrid. The pre-orders for the smartphone will start tomorrow.Xiamoi and selected retail partners will be launching this smartphone on November 11th, whereas other will have these two phones for sale on November 22nd. Talking about the spec and details of the two phones, Xiaomi Mi a1 is a mid-range handset with a 5.5 inch LCD display carrying a 1080 x 1920 resolution. The phone is packing the Snapdragon 625 SoC and features 4GB of RAM, 64GB of internal storage, and a 256GB capacity microSD slot. Back and front-facing cameras weigh in at 12MP and 5MP respectively, and the model is powered by a 3080mAh battery.Whereas the Xiaomi mi mix 2 is the sequel to Mi mix and features an edge to edge 6-inch display with 1080 x 2160 resolution and an aspect ratio of 18:9The model is powered by the Snapdragon 835 chipset and comes with 64GB/128GB/256GB of internal storage with 6GB of RAM. A Special Edition model carries 8GB of RAM and 128GB of native storage, but it is not known whether it will be available in Spain. A 12MP camera adorns the back and a 5MP camera handles selfies and video chats. With a 3400mAh battery keeping the lights on, Android Nougat is pre-installed.
In an interview with verge Wang Xiang, the senior VP responsible for Xiaomi’s international business, sales, marketing, and legal and IP strategy told that why Spain was chosen as Xiaomi’s first European market.he stated that “We have many, many customers in Spain, the UK, Germany, and Italy, We don’t even know where they buy the product”. He also stated that “In order to be focused, we want to make Spain successful first. And then we can think of other markets and countries. We want to learn from the customers about the taste of European people.”