While the entire world’s consumer market is dipped in discount offers and shopping spree events, the consumers’ insatiable demand is never satisfying. After Black Friday, Cyber Monday, and several other Thanks Giving shopping events, Spotify is finally offering an annual subscription at a discounted price of $99. It is an ad-free Premium at the discounted price which is approximately $20 lesser than the original purchase price. For the entire month of December, this service of Spotify will entertain its users with millions of songs and latest albums. This is a treat for music lovers and sound enthusiast.
There are no concealed traps or hidden conditions in this offer as the existing and new customers can both enjoy the services at discounted rates till the end of this year which provides them with a usage span of around 12 months. All those on the family plan will already have availed the discount so this offer won’t offer much to all those subscribers. Once the time span of subscription of around 12 months is over, the plan will revert back to the default package that the user bought.
This short-lived discount on Spotify will make the music service much cheaper than its competitors like Amazon Music and Apple Music which is why we are likely to experience a right shift in the demand of Spotify. The discount season doesn’t seem to end easily and companies are enthusiastic to provide their products at cheap rates to the consumers so that the customer base can be expanded no matter what the strategies are.
At the end of the day, it is beneficial for users as they get to use all these expensive services at discount prices for a prolonged period of time. While customers are happy by availing these services, companies continue to innovate their products so that these customers are tempted to re-subscribe to these services even after the discounts are over.