Google has finally decided to remove all YouTube apps from all Fire TV products and the Echo home assistance. This step by Google came as a result of Amazon’s decision to halt the sales of Google’s devices on its largest online selling platform. Since 2015 and with the introduction of Alexa and Echo, Amazon has stopped marketing and selling Google’s Chromecast and other video-streaming dongles.
Fire TV owners have started to the complaint that whenever they tried to access YouTube for video streaming services, their devices generated a warning message which stated that they would lose the functionality till 1st Jan if there are any more attempts to visit the largest video streaming site. In response to all the ongoing drama, Google stated,
We’ve been trying to reach an agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon.
The problem and solution are very evident from the statement officially released by Google. Google is ready to allow the YouTube service to be operational on all the Amazon peripherals on a simple condition that Amazon also allows the sale of Google’s products on its platform.
It is nothing new to see how the tech giants indulge themselves in lucrative profit wars which affects no one other than the consumers, themselves. There is no doubt the YouTube is the most used video-streaming site with a huge user base and on the other hand, Amazon is undeniably the biggest online store in the world which caters the needs of a huge consumer base.