After months of anticipation and rumors about a launch date, Amazon finally arrives in Australia. The international retail giant was to be launched initially late last month. Amazon was meant to launch on November 24th, this was meant to coincide with the US black Friday spend-a-ton. experts in this sector have said that the launch can be prolonged up to next year. But an inside news by some industry experts says that the US giant will officially start local operation tomorrow. Amazon has launched in Australia just at the time when the Christmas shopping is at peak. Christmas shopping is a huge time for Australian retail with shoppers this year expected to spend up to $56 billion in the Christmas shopping period. Amazon has reportedly paid $7 million for 2.11 hectares of vacant land in Sydney southwest. Some of the deals and bargains available on Australian website at launch included a Nintendo switch console for $399 and the PlayStation 4 video game FIFA 18 for $40.But the user has made some complains that prices offered on Amazon’s website are no cheaper than existing Australian department stores and some deals were more expensive. A 65-inch Samsung QLED Series 7 television, for example, was offered for $5999 by one seller on Amazon Australia but cost just $3996 in JB Hi-Fi.
The Canon EOS 5D Mk IV digital SLR camera with 24-105mm lens sold for $7399 on Amazon, but was on sale for $5600 at Ted’s Cameras, with an additional $200 cash back offer available.
The launch of the largest e-commerce store in Australia has expected to shake up the Australia retail industry as it would put pressure on department stores and retail chains. Gartner research analyst Thomas O’Connor said that Amazon may not be able to provide all the products at a cheap price but would provide special discounts on some goods, and force existing Australian retailers to innovate to keep the customers loyal.